When it comes to life science marketing, a good portion of an event’s value is derived from having better qualified leads with more projects and more funding to spend. In order to get the most value from your marketing dollar, it is crucial to meet hundreds of active researchers in one place, at highly subsidized research institutions.
Read MoreTags: Alabama, University of Alabama, 2015, UAlab, Birmingham, AL, Southern Region, life science events, best lab supply tradeshows, best science tradeshows, BioResearch Product Faire™
Are you interested in selling more lab products at a leading research university? If so, life science events at the University of Southern California are wonderful opportunities for biotech and lab vendors to market to hundreds of the nation's top researchers in one place.
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Researchers at Oregon State University are making significant advances in the fight against ovarian cancer, using new approaches to photodynamic therapy.
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Lab supply and equipment vendors: do you want to make the most of your marketing time and dollars by exhibiting at the best life science events?
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The University of Utah, Salt Lake City is the leading research institution in Utah comprising more than 80 research centers and institutes. One of these institutes, the Huntsman Cancer Institute (HCI), recently received top honors as the National Cancer Institute designated it a Comprehensive Cancer Institute.
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Trade show marketing events provide great brand exposure in the academic marketplace, however, many times the sales reps present at the events only receive praise based on the amount of quality leads obtained at the events. At Biotechnology Calendar, Inc. events, sales representatives are recognized for their suburb salesmanship, attitude, and presence throughout each event.
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Trade shows can be an extremely effective way to qualify hundreds of sales leads in one place, if you know how to do it right. By following Biotechnology Calendar, Inc.’s checklist, your marketing dollars can generate more profitable sales leads at lab supply trade shows.
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The University of Alabama Birmingham's 16th annual BioResearch Product Faire™ Event is almost here, and year after year, researchers flock to the event to discover new and upcoming technologies to aid in laboratory research. Just last year, over 300 researchers came to discover the new tools and technologies, 27% of whom were decision-makers with the ability to arrange follow-up meetings on the spot. After last year's event, vendors reported potential sales accumulating to nearly $1.5 million. With each company finding an average of 20 quality leads in just the 4.5 hours the event lasts, return on investment averages between $50,000 and $200,000 per vendor.
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Standing out at a science trade show is essential to getting foot traffic, generating leads, and recouping your investment of time and money. Unfortunately, popular science trade shows can be overwhelming for researchers who walk up and down aisles all day- barely giving all the exhibitor’s booths a passing glance.
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