The University of Alabama Birmingham's 16th annual BioResearch Product Faire™ Event is almost here, and year after year, researchers flock to the event to discover new and upcoming technologies to aid in laboratory research. Just last year, over 300 researchers came to discover the new tools and technologies, 27% of whom were decision-makers with the ability to arrange follow-up meetings on the spot. After last year's event, vendors reported potential sales accumulating to nearly $1.5 million. With each company finding an average of 20 quality leads in just the 4.5 hours the event lasts, return on investment averages between $50,000 and $200,000 per vendor.
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