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Trade shows can be an extremely effective way to qualify hundreds of sales leads in one place, if you know how to do it right. By following Biotechnology Calendar, Inc.’s checklist, your marketing dollars can generate more profitable sales leads at lab supply trade shows.
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Standing out at a science trade show is essential to getting foot traffic, generating leads, and recouping your investment of time and money. Unfortunately, popular science trade shows can be overwhelming for researchers who walk up and down aisles all day- barely giving all the exhibitor’s booths a passing glance.
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