Life Science Company and Industry News Briefs

Lab Suppliers Shine From Coast to Coast

Posted by Laura Braden on Wed, Aug 19, 2015

Trade show marketing events provide great brand exposure in the academic marketplace, however, many times the sales reps present at the events only receive praise based on the amount of quality leads obtained at the events. At Biotechnology Calendar, Inc. events, sales representatives are recognized for their suburb salesmanship, attitude, and presence throughout each event.

Biotechnology Calendar, Inc. selects a sales representative who stood out and came to the event prepared to exhibit, engaged with attendees in a friendly and interested manner and showed remarkable salesmanship skills in working to meet researchers and market life science products. Whoever is chosen wins the coveted 5-Star Award.

To be considered for this award, a sales professional must represent the 5 points of the S.T.A.R.S.

5 Star  Strong and professional presence throughout the event. Arrive on time, set-up before the event, and stay until the end. 

5 Star  Table display is appealing and informative, and provides researchers with an incentive to visit (i.e. swag items to give away or company brochures). 

5 Star  Accessible and engaged staff focused on talking with researchers instead of checking their phones and computers. 

5 Star  Researchers who visit the booth engage well with the sales rep, and the tables appears to be a popular place for researchers to visit. 

5 Star  Sales rep is professional and well represents both their company and the event.

Each 5-Star Winner receives a letter, a certificate, and a link to their company's website on our winners page. Five Star Winners can brag to their colleagues, supervisors, family and friends about their outstanding work at the life science marketing event at which they exhibited. Their award is proof of their exceptional salesmanship. At the end of the year, all 5-Star winners are entered into a drawing to win one overall, final award.



The following 5 exhibitors shone the brightest at early June, 2015 events:

University of California, Davis Medical Center - 16th Semiannual BioResearch Product Faire Event - June 2, 2015

Diversified Laboratory Repair

Jeremy Murphy and Susanne Quan, Diversified Laboratory Repair

University of California, Berkeley - 18th Annual BioResearch Product Faire Event - June 3, 2015


Owen Wu, BaySpec

University of California, San Francisco - 24th Semiannual Biotechnology Vendor Showcase Event - June 4, 2015

Yamato Scientific America

Ernesto Fayard and Ricardo Antonio, Yamato Scientific America

Longwood Medical Center, Boston - 9th Annual BioResearch Product Faire Event - June 10, 2015

Gilson, Inc.

Danny Joe and Rachel Mittleman, Gilson, Inc.

University of Massachusetts, Amherst - 1st Annual BioResearch Product Faire Event - June 11, 2015


Katy McGirr, Amy Wagers, and John Zizza, Cytonome

To see all winners from 2015, visit the 5 Star Award Winners page here.

If you are an exceptional sales reps looking for recognition for your exceptional salesmanship at life science events, make sure to follow the 5 stars outlined above at your next event to increase your chances of winning. The more shows you attend, the more chances you have to win the coveted Biotechnology Calendar, Inc. 5-Star Award.

To find product faire events in your marketplace, visit the complete 2015 trade show calendar below:

2016 Show Schedule

Tags: 5-Star Winners, 5-Star Program, 2015, UCDMC, SFVS, BioResearch Product Faire Event, Harvard, UCBerk, UMASS, Biotechnology Vendor Showcase Event

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