Providing lab equipment for the research marketplace is a fine dance between having the right solution for the researchers needs, (fit); communicating the capabilities and limitations of the equipment (education); and establishing that the product will do what is promised and that the company building the product will stand behind its product (trust).
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Tags: laboratory product show, Laboratory Equipment Supplier, laboratory sales, Laboratory Imaging Equipment, scientific sales, Life Science Leads, Science sales, science brands, scientific equipment, Building Trust
Are you looking for a little more attention for your lab products? Strong visual aids and great graphics can dramatically impact the outcome while exhibiting at an event. The image below is from one of our Biotechnology Vendor Showcase™ events, presents a great example of how using strong visuals can draw researchers to an exhibit space. Notice the eyes on the poster are positioned at approximate eye level to the viewer. In addition to this, the company builds on the trust theme with the over-head title. Knowing your audience always helps. Take a moment to think about who might stop to look twice at a young child's face... What would make your target audience stop in their tracks?
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Tags: University of California Los Angeles, University of Illinois Chicago, Life science brand, Life science branding, marketing in science fields, life science researcher event, Life Science Research Market, laboratory sales, marketing, Life Science Leads, life science products
For those of you who don't know us well, we are a small family owned business with a drive to help those in the research industry get ahead. Like other small family owed businesses, our resources are often more limited than our vision, and like other entrepreneuriall businesses, that doesn't stop us from trying to make things work better, faster, and easier whenever we can. In this business, technology is our friend.
Having said that, I must admit that sometimes the usefulness of new technologies is not immediately apparent. When my sister-in-law first mentioned Twitter at a family gathering a few years ago, I remember thinking " What a colossal waste of time that would be... "Who in the world cares if you are out drinking coffee with a Sally or are watching the latest Alien film?" The usefulness of having easily, accessible, simpler info did not really strike me until weeks later when I was having a conversation with friends who live on a narrow mountain road that was under construction. The workmen would tweet when the road was open and when it was blocked, so residents could get in an out with minimal car waiting time. And if the residents needed to leave they could give the workmen a heads up. This proved to be very useful.
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Tags: vendor shows, Life science branding, Life Science Marketing, laboratory sales, marketing, scientist solutions, scientific sales
The 29th Semiannual Los Angeles Biotechnology Vendor Showase™ Event (BVS) at UCLA on April 5th, 2012 was a success with close to 600 researchers looking at a wide variety of new products. Attendees had the opportunity to investigate the latest technology, enjoy a free catered lunch, and take fun Science Ninja photos!
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Tags: CA, University of California Los Angeles, vendor shows, Southwest, California, University of California, Los Angeles, UCLA, Biotechnology Vendor Fair, Ucla Connection Opportunity, Biotechnology, California Research Conference, california research seminar, life science researcher event, Life Science Technology, laboratory sales
Imagine how much more territory you could explore if so much of your budget didn't have to go for gas. That's the thinking behind both the Better Buildings Challenge issued by the DOE and the University of California Irvine's new and retrofitted Smart Labs, which are getting a lot of attention nationwide for their success at cutting building inefficiencies and expenses by upwards of 50%. So what makes a Smart Lab so smart? What did building system engineers find when they put their bio research facilities and equipment under the microscope?
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Tags: CA, Bioresearch, New research facilities, Southwest, 2012, BioResearch Product Faire Event, laboratory, Irvine, green life science research, Laboratory Equipment Supplier, laboratory sales, green design, UCI, UC Irvine
Los Angeles scientists will have the opportunity to investigate the latest technology in less than 8 weeks at one of the year’s best UCLA laboratory science marketing events. This year the Biotechnology Vendor Showcase™ Event in Los Angeles is expected to attract over 600 university science researchers actively seeking new products and services for life science research.
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Tags: CA, University of California Los Angeles, vendor shows, Southwest, California, University of California, Los Angeles, UCLA, Biotechnology Vendor Fair, Ucla Connection Opportunity, Biotechnology, California Research Conference, california research seminar, life science researcher event, Life Science Technology, laboratory sales
In the research science world, green is a gradient, it is a starting place from which to move in a more sustainable direction. It’s also a gradient that researchers are willing to pay more for. Over 95% of the researchers we surveyed at an on campus life science marketing event said they would be willing to pay more for green chemistry products.
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Tags: green chemistry, laboratory, green life science research, Sales, Laboratory Equipment Supplier, laboratory sales
Coming to the world of science sales by way of the laboratory, new laboratory sales representatives may dismiss the value of advertising, marketing, sponsorships and related services in the process of selling lab equipment and services. In some cases when a product and its brand are ingrained in the customer's memory and familiar from repeated, loyal use it may sell itself. However, in most instances, effective branding is needed to ensure loyalty and familiarity with a company's products and services.
Why should lab suppliers build their brands?
- Strong brands benefit from ongoing credibility and trust associated with high quality. This is especially important in the world of science experimentation where any variable that can be eliminated saves time in answering the researcher’s questions.
- Brand recognition can drive laboratory product sales as a researcher becomes comfortable with your company and products.
- A strong brand allows you to stand out from competitors with sound-alike and look-alike lab products and services.
- In general, it is easier to command higher prices for known brands with recognized high quality.
- New products from familiar brands generate interest more quickly from the active research community than similar products from unknown companies.
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Tags: Sales, laboratory sales, scientific sales, science sponsorship, science brands