Providing lab equipment for the research marketplace is a fine dance between having the right solution for the researchers needs, (fit); communicating the capabilities and limitations of the equipment (education); and establishing that the product will do what is promised and that the company building the product will stand behind its product (trust).
Science Market Update
Tags: laboratory product show, Laboratory Equipment Supplier, laboratory sales, Laboratory Imaging Equipment, scientific sales, Life Science Leads, Science sales, science brands, scientific equipment, Building Trust
The 225th Anniversary of the University of Pittsburgh will be celebrated this year. One of their most notable accomplishments was contributing to the launch of the "Biotech Industry". Herbert Boyer, a Pitt PhD graduate helped discover how to cut and transfer individual genes within the DNA molecule and transfer them from one organism to another. Boyer eventually founded Genetech, widely considered one of the first successful biotech companies.
With many accomplishments, in 2000, Herbert Boyer and his wife established the Herbert W. and Grace Boyer Chair in molecular biology in the University of Pittsburgh’s Department of Biological Sciences. Today the Herbert W. and Grace Boyer Chair in Molecular Biology is used to support an outstanding faculty member in the field of post-genomic molecular biology.
Tags: University of Pittsburgh, Northeast, Life Science Funding, UPITT, 2012, BioResearch Product Faire Event, Research Funding, Life Science Marketing, Biotechnology, laboratory product show, current science events, PA, bioscience event, Pittsburgh, Laboratory Equipment Supplier, BRPF, scientific sales, Science sales, scientific supplies, scientific equipment
Current science events including life science product and technique seminars are one of the best scientific sales and marketing tools used by companies to gain exposure, establish credibility and build name recognition in research communities.
Is Reaching out to researchers to educate them about your new products not as rewarding as it once was?
Finding quality sales leads a hair raising experience? Life science trade shows may be the answer!In today's market, maximizing your scientific sales and marketing efforts is crucial to securing quality leads and generating sales. In addition to national trade shows, lab visits, email, etc., on-campus life science trade shows offer an opportunity to meet with researchers who are at the forefront of today's life science breakthroughs.
Another day in the trenches got you down?
Any science supply company can purchase a booth or tabletop display at a national or boutique science related trade show, send a sales rep and some literature, and if the product is good they will likely get leads. The best leads --the most eager, most relevant and most urgent leads-- usually convert to sales. The best sales reps get more leads, follow up on them faster, and communicate the company's value proposition better, converting more of them to sales than their less competent counterparts.