Finding quality sales leads a hair raising experience? Life science trade shows may be the answer!
To obtain quality laboratory sales leads, your marketing mix should include on-campus life science trade shows that allow you to:
- Engage a captive audience attending the life science trade show to learn about the latest products and services available for their work.
- Make face-to-face contact with life science researchers in a relaxed, low-key environment.
- Lower your ROI costs by eliminating the need for extensive cold calls and lab visits where your presence may be viewed as intrusive.
- Establish and continue long-term relationships with your client base.
- Gain market visibility and brand your company and products by interacting with decision-makers, influencers, and end-users of your products and services.
- Introduce and demonstrate new products and services.
- Further your face-to-face contact by setting up follow up appointments with pre-qualified leads.
Biotechnology Calendar Inc. has been offering on campus life science trade shows for the past 18 years at top-rated universities. To learn more visit: