Science Market Update
Current science events including life science product and technique seminars are one of the best scientific sales and marketing tools used by companies to gain exposure, establish credibility and build name recognition in research communities.
What happens when you bring together a pathologist with a group of computer scientists specializing in quantitative light imaging? In the recent case of research colleagues at the University of Illinois Urbana-Champaign (UIUC), you get a very promising solution to the problem of analyzing large groups of red blood cells for abnormalities that may point to serious diseases such as sickle cell anemia and malaria.
Is Reaching out to researchers to educate them about your new products not as rewarding as it once was?
Finding quality sales leads a hair raising experience? Life science trade shows may be the answer!In today's market, maximizing your scientific sales and marketing efforts is crucial to securing quality leads and generating sales. In addition to national trade shows, lab visits, email, etc., on-campus life science trade shows offer an opportunity to meet with researchers who are at the forefront of today's life science breakthroughs.
Another day in the trenches got you down?
Any science supply company can purchase a booth or tabletop display at a national or boutique science related trade show, send a sales rep and some literature, and if the product is good they will likely get leads. The best leads --the most eager, most relevant and most urgent leads-- usually convert to sales. The best sales reps get more leads, follow up on them faster, and communicate the company's value proposition better, converting more of them to sales than their less competent counterparts.