Science Market Update

Penn Medicine Receives $16 Million in Science Research Funding

Posted by Jennifer Nieuwkerk on Wed, Jan 11, 2012

An anonymous gift of $16 million in science research funding to the Raymond and Ruth Perelman School of Medicine at the University of Pennsylvania will fund the establishment of the Neuroscience of Behavior Initiative, which aims to strengthen Penn’s program in basic, translational, clinical and population research into the areas of addiction, depressive disorders and neurodegenerative disease. The gift is the single-largest donation for neuroscience research in the school’s history.

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Tags: Biomedical Research Funding, Pennsylvania, Neuroscience, Northeast, 2012 Research Funding, science research, Penn Medicine, science research funding, scientific sales, Philadelphia

Laboratory Sales Growth, Building Science Brands and Sponsorships

Posted by BCI Staff on Tue, Jan 10, 2012


Coming to the world of science sales by way of the laboratory, new laboratory sales representatives may dismiss the value of advertising, marketing, sponsorships and related services in the process of selling lab equipment and services.  In some cases when a product and its brand are ingrained in the customer's memory and familiar from repeated, loyal use it may sell itself.  However, in most instances, effective branding is needed to ensure loyalty and familiarity with a company's products and services.

Why should lab suppliers build their brands?
  • Strong brands benefit from ongoing credibility and trust associated with high quality. This is especially important in the world of science experimentation where any variable that can be eliminated saves time in answering the researcher’s questions.
  • Brand recognition can drive laboratory product sales as a researcher becomes comfortable with your company and products.
  • A strong brand allows you to stand out from competitors with sound-alike and look-alike lab products and services.
  • In general, it is easier to command higher prices for known brands with recognized high quality.
  • New products from familiar brands generate interest more quickly from the active research community than similar products from unknown companies.
How can lab suppliers build their brands and ensure
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Tags: Sales, laboratory sales, science sponsorship, science brands, scientific sales

University Research Startups Bring in Serious Capital, Increase Vendor Sales

Posted by Jaimee Saliba on Fri, Dec 16, 2011

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Tags: California, Southwest, Sales, University of Southern California, Los Angeles, scientific sales

Current Life Science Events Draw Crowds with the Right Title

Posted by BCI Staff on Thu, Dec 08, 2011

Current science events including life science product and technique seminars are one of the best scientific sales and marketing tools used by companies to gain exposure, establish credibility and build name recognition in research communities.

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Tags: vendor, Science Suppliers, biotech industry, Life Science Research Market, Science sales, science seminars, scientific sales, life science products

Biomedical Optics Research Breakthrough by Urbana-Champaign Scientists

Posted by BCI Staff on Wed, Nov 02, 2011

What happens when you bring together a pathologist with a group of computer scientists specializing in quantitative light imaging?  In the recent case of research colleagues at the University of Illinois Urbana-Champaign (UIUC), you get a very promising solution to the problem of analyzing large groups of red blood cells for abnormalities that may point to serious diseases such as sickle cell anemia and malaria.

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Tags: Midwest, University of Illinois, Photonics, Urbana-Champaign, cell biology, 2012, UIUrbana, BioResearch Product Faire Event, IL, scientific sales, 2011

Science Sales Professionals Positively Impact World at Large

Posted by BCI Staff on Mon, Oct 17, 2011

Is Reaching out to researchers to educate them about your new products not as rewarding as it once was?  

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Tags: Life Science Research Market, Science sales, Life Science Marketing, scientific sales

Laboratory Sales Leads in Abundance at Life Science Trade Shows

Posted by Helen Zimmermann on Tue, Feb 15, 2011

Finding quality sales leads a hair raising experience? Life science trade shows may be the answer!

In today's market, maximizing your scientific sales and marketing efforts is crucial to securing quality leads and generating sales.  In addition to national trade shows, lab visits, email, etc., on-campus life science trade shows offer an opportunity to meet with researchers who are at the forefront of today's life science breakthroughs.
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Tags: Science sales, marketing, scientific sales, Trade show, science vendor show, scientific sales and marketing

Happy Science Sales, Happy Life Too!

Posted by BCI Staff on Tue, Feb 08, 2011

Another day in the trenches got you down?

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Tags: Happy scientist, Science sales, Life Science Marketing, scientific sales

How to do sales well at scientific trade shows

Posted by BCI Staff on Mon, Jan 31, 2011

Any science supply company can purchase a booth or tabletop display at a national or boutique science related trade show, send a sales rep and some literature, and if the  product is good  they will likely get leads. The best leads --the most eager, most relevant and most urgent leads-- usually convert to sales.  The best sales reps get more leads, follow up on them faster, and communicate the company's value proposition better, converting more of them to sales than their less competent counterparts.

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Tags: Science sales, marketing, scientific sales

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