Being knowledgeable about your
company's laboratory
products is good, but it is
is no longer good enough...
When your scientific sales reps are at product shows educating your audiences, they need to be more than just knowledgeable. Most reps can improve your trade show sales performance and generate more new leads by: being approachable, listening carefully, and following up with your research audiences in a proactive way. We pulled some photos from our recent BRPF and BVS events to show you how great sales reps look when they are interacting with their life science research audience.
