Life Science Company and Industry News Briefs

Being knowledgeable about your

company's laboratory

products is good, but it is

is no longer good enough...

When your scientific sales reps are at product shows educating your audiences, they need to be more than just knowledgeable. Most reps can improve your trade show sales performance and generate more new leads by: being approachable, listening carefully, and following up with your research audiences in a proactive way. We pulled some photos from our recent BRPF and BVS events to show you how great sales reps look when they are interacting with their life science research audience.

Any science supply company can purchase a booth or tabletop display at a national or boutique science related trade show, send a sales rep and some literature, and if the product is good, they will likely get leads. The best leads-- the most eager, most relevant and most urgent leads-- usually convert to sales.  The best sales reps get more leads, follow up on them faster, and communicate the company's value proposition better, converting more of them to sales than their less competent counterparts.