Meet Midwest researchers on their schedule and on their home turf to establish long-term relationships crucial to sales success in this market sector, by participating in Biotechnology Calendar, Inc.’s Midwest trade shows.
Life Science Company and Industry News Briefs
Biotechnology Calendar, Inc. life science events take place within well-funded research markets and are consistently well-attended. Our life science events are the perfect way to meet researchers and market laboratory equipment within promising markets. The advertising we offer in pre-show invitations, on the web and in event literature gives your company the competitive edge and helps increase your brand exposure.
Some of the best sales representatives at Biotechnology Calendar, Inc. life science marketing events are friendly and approachable, make the extra effort to talk with attendees, and take an educational approach to informing potential customers about products. Customers who feel as though they know a company’s life science products well rather than feel as though they sat through a sales pitch designed to sell lab equipment will be more likely to make a purchase. Researchers also trust salespeople who talk to them about how a product fits in with their research goals, especially if a salesperson can help them find a product that’s conspicuously missing from their research.
The University of Michigan’s pioneering crowd-funding approach to funding research may interest lab suppliers interested in marketing their life science solutions and university lab equipment at Michigan life science marketing events. In years past, medical research has been funded through federal agencies and private funders that require scientists to submit proposals and wait long periods of time for results. The system is intended to fund the best-executed and most innovative university research, but is it always effective?
Its true, for lab suppliers, the State of Michigan is rich with life science sales opportunities. With lots of federal funding, considerable private funding and targeted events designed to connect researchers with the tools they need. Two of the top players in the Michigan science marketplace are the University of Michigan at Ann Arbor and Michigan State University.
Lab suppliers looking for a worthwhile life science marketing opportunity, consider looking in Michigan. Michigan has strong research and education programs, supported by both public and private sources.
As you may know, researchers are becoming more aware of the environment and are looking for greener products to use in their bioscience research so that they can reduce their level of environmental impact.
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Coming this July lifescience professionals are invited to attend the BioResearch Product Faire™ and Front Line™ Events in Michigan.
These shows are a great way to see the newest laboratory technologies available and an opportunity to network in the Michigan Life Science Community. There is no charge to attend these events to view the exhibits, and life science researchers and laboratory equipment providers are welcome to join us there.