Life Science Company and Industry News Briefs

Star Exhibitors Stand Out at West Coast Lab Supply Events

Posted by Laura Braden on Wed, Jul 01, 2015

Researchers learn about new lab supplies at the 2015 UCLA Biotechnology Vendor Showcase™ Event in April. The three BioResearch Product Faire™ Events and one Biotechnology Vendor Showcase™ Event on the West Coast in March and April saw nearly 700 life science researchers who came out to meet with sales reps from dozens of different companies. These researchers were able to discover the best new tools and technologies to use in their labs, while getting direct answers to their research questions. 

With so many researchers in attendance, it is important for a company to stand out, be professional, and be accessible to the researchers to make the most of the limited time at the event. 

At the end of each event, Biotechnology Calendar, Inc. selects a sales representative who stood out and came to the event prepared to exhibit, engaged with attendees in a friendly and interested manner and showed remarkable salesmanship skills in working to meet researchers and market life science products. Whoever is chosen wins the coveted 5-Star Award

What is the 5-Star Award?

This award is given to the sales representatives of one company who meet the following criteria during the event: 

5 Star Award  Strong and professional presence throughout the event.Rep arrives on time, sets-up before the event, and stays until the event has finished. 

5 Star Award  Table display is appealing, informative, and provides researchers with an incentive to visit (i.e. swag items to give away, company brochures, discount coupons, etc). 

5 Star Award  Accessible and engaged staff focused on discussing products and services with researchers instead of checking their personal electronics.  

5 Star Award  Researchers who visit the booth engage well with the sales rep, and the table appears to be a popular place for researchers to visit. 

5 Star Award  Sales rep is professional, enthusiastic, and represents both their company and the event well.

Congratulations to the following winners from the March and April West Coast events:

University of California, Santa Barbara - 6th Annual BioResearch Product Faire™ Event - March 31, 2015

Eppendorf at the UCSB BioResearch Product Faire™ Event.

Melissa McMinn, Eppendorf

University of California, Los Angeles - 35th Semiannual Biotechnology Vendor Showcase™ Event - April 2, 2015

GeneTools at the UCLA Biotechnology Vendor Showcase™ Event.

Jon Moulton, GeneTools

University of Southern California - 12th Semiannual BioResearch Product Faire™ Event - April 3, 2015

Abcam at the USC BioResearch Product Faire™ Event.  

Brian Colonnelli and Adam Campbell, Abcam

University of Nevada, Reno - 9th Annual BioResearch Product Faire™ Event - April 30, 2015

EMD Millipore at the UNR BioResearch Product Faire™ Event.

Todd Peterson, EMD Millipore

Congratulations to the Biotechnology Calendar, Inc. 5 Star Award Winners.

Visit the 2015 5-Star Winners Page to stay informed about this year's winners. 

Looking for a way to show your colleagues what a stellar sales rep you are? Sign-up for a show near you, embrace the 5-Star attitude, and have a chance to win your very own award and be featured on our site and blog! Visit the 2015 trade show calendar below to find the best marketplace for your lab supply company. 

2016 Show Schedule


Tags: CA, UNR, Southwest, 5-Star Winners, 5-Star Program, USC, 2015, LAVS, BioResearch Product Faire Event, NV, Biotechnology Vendor Showcase, UCSB

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