Science Market Update

Lab Equipment Suppliers Build Trust at Leading Research Universities

Posted by BCI Staff on Thu, Apr 26, 2012

Providing lab equipment for the research marketplace is a fine dance between having the right solution for the researchers needs, (fit); communicating the capabilities and limitations of the equipment (education); and establishing that the product will do what is promised and that the company building the product will stand behind its product (trust).

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Tags: laboratory product show, Laboratory Equipment Supplier, laboratory sales, Laboratory Imaging Equipment, scientific sales, Life Science Leads, Science sales, science brands, scientific equipment, Building Trust

Selling lab products with science, smiles and great graphics

Posted by BCI Staff on Thu, Apr 19, 2012

Are you looking for a little more attention for your lab products?  Strong visual aids and great graphics can dramatically impact the outcome while exhibiting at an event.  The image below is from one of our Biotechnology Vendor Showcase™ events, presents a great example of how using strong visuals can draw researchers to an exhibit space.  Notice the eyes on the poster are positioned at approximate eye level to the viewer.  In addition to this, the company builds on the trust theme with the over-head title.  Knowing your audience always helps.  Take a moment to think about  who might stop to look twice at a young child's face... What would make your target audience stop in their tracks?

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Tags: University of California Los Angeles, University of Illinois Chicago, Life science brand, Life science branding, marketing in science fields, life science researcher event, Life Science Research Market, laboratory sales, marketing, Life Science Leads, life science products

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