Providing lab equipment for the research marketplace is a fine dance between having the right solution for the researchers needs, (fit); communicating the capabilities and limitations of the equipment (education); and establishing that the product will do what is promised and that the company building the product will stand behind its product (trust).
Science Market Update
Tags: Life Science Leads, Science sales, Laboratory Equipment Supplier, laboratory product show, laboratory sales, science brands, scientific sales, scientific equipment, Laboratory Imaging Equipment, Building Trust
Are you looking for a little more attention for your lab products? Strong visual aids and great graphics can dramatically impact the outcome while exhibiting at an event. The image below is from one of our Biotechnology Vendor Showcase™ events, presents a great example of how using strong visuals can draw researchers to an exhibit space. Notice the eyes on the poster are positioned at approximate eye level to the viewer. In addition to this, the company builds on the trust theme with the over-head title. Knowing your audience always helps. Take a moment to think about who might stop to look twice at a young child's face... What would make your target audience stop in their tracks?
Tags: Life Science Leads, University of Illinois Chicago, Life Science Research Market, marketing, University of California Los Angeles, life science researcher event, laboratory sales, Life science branding, Life science brand, marketing in science fields, life science products