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Tags: Northeast, sell lab equipment, New York, Columbia University, Armory Track and Field, 2015, Columbia, BioResearch Product Faire Event, Life science branding, NY, market lab products
Are you looking for a little more attention for your lab products? Strong visual aids and great graphics can dramatically impact the outcome while exhibiting at an event. The image below is from one of our Biotechnology Vendor Showcase™ events, presents a great example of how using strong visuals can draw researchers to an exhibit space. Notice the eyes on the poster are positioned at approximate eye level to the viewer. In addition to this, the company builds on the trust theme with the over-head title. Knowing your audience always helps. Take a moment to think about who might stop to look twice at a young child's face... What would make your target audience stop in their tracks?
Tags: University of California Los Angeles, University of Illinois Chicago, Life science brand, Life science branding, marketing in science fields, life science researcher event, Life Science Research Market, laboratory sales, marketing, Life Science Leads, life science products
For those of you who don't know us well, we are a small family owned business with a drive to help those in the research industry get ahead. Like other small family owed businesses, our resources are often more limited than our vision, and like other entrepreneuriall businesses, that doesn't stop us from trying to make things work better, faster, and easier whenever we can. In this business, technology is our friend.
Having said that, I must admit that sometimes the usefulness of new technologies is not immediately apparent. When my sister-in-law first mentioned Twitter at a family gathering a few years ago, I remember thinking " What a colossal waste of time that would be... "Who in the world cares if you are out drinking coffee with a Sally or are watching the latest Alien film?" The usefulness of having easily, accessible, simpler info did not really strike me until weeks later when I was having a conversation with friends who live on a narrow mountain road that was under construction. The workmen would tweet when the road was open and when it was blocked, so residents could get in an out with minimal car waiting time. And if the residents needed to leave they could give the workmen a heads up. This proved to be very useful.
Tags: vendor shows, Life science branding, Life Science Marketing, laboratory sales, marketing, scientist solutions, scientific sales
Last year in a blog of ours on the future of genome sequencing we referenced a July appeals court ruling that protected Utah's Myriad Genetics' patent on two genes known to be indicators of breast cancer risk. Now, in a recent Supreme Court ruling on that same case, the previous ruling has been overturned and the case returned to the lower court for rehearing. This decision follows another important high court ruling on the patentability of genes: Mayo vs. Prometheus Labs (San Diego), which also just ruled against a company's right to hold patents on human genes, and which was quoted as a precedent in the latest Myriad judgement.
Tags: Utah, gene patenting, DNA Sequencing, genome research, genomic medicine, Southwest, Life science branding, Genomics, Life Science Research Market, Univ of Utah
