Life Science Company and Industry News Briefs

Biotech Solutions Attract Hundreds of Researchers at TMC Event

Posted by Jennifer Nieuwkerk on Tue, Sep 23, 2014

Are you having trouble generating new leads for your lab products and services in Texas? Perhaps your marketing strategy is working fairly well, but you have room for more customers. There’s no easier way to increase sales for your biotech solutions than to exhibit at Biotechnology Calendar, Inc. life science marketing events. One of the most popular Biotechnology Calendar, Inc. events of the year is the Texas Medical Center vendor show. At this event, researchers are looking for and achieve success in finding the lab products and services they need.

This year’s BioResearch Product Faire™ Event at The Texas Medical Center was also a success for many exhibitors, some of whom reported seeing as many as 300 attendees at their booth. One exhibitor reported 200 visitors to their booth with 100 good or excellent quality leads. Another exhibitor who estimated they had the same number of leads and visitors commented that the onsite staff were helpful and improved their experience of the event. Exhibitors in general remarked that they were very pleased with their table placement and that the event staff were attentive to exhibitor needs.



Texas Medical Center Event


One hundred leads out of 200 visitors is a promising percentage of leads. The exhibitors who reported these numbers must be excellent salespeople, but the reports are also a testament to the quality of the audiences Biotechnology Calendar, Inc. life science marketing events draw. Biotechnology Calendar, Inc. events stand out from similar events in that researchers and exhibitors are both able to meet their needs with greater satisfaction.

Here are some statistics for the number of leads generated at the last Texas Medical Center event by product price point. Biotechnology Calendar, Inc. published these statistics in a blog last February, but they are published here again in case you missed them last time:

In the under $10K average product price* category:

  • 30 solid leads for a $5k product
  • 10 leads for a $1,000 product ordered up to 10 times per year
  • 100 high-quality leads for a $600 product that is purchased 5-6 times each year
  • 12 leads for a $300 product purchased monthly
  • 10 leads for a $5K product
  • 100 for a $400 product typically reordered 10 times a year
  • 4 leads for a $5K product
  • And some companies were too busy to calculate numbers, as one reported "oodles" of leads for a $400 product reordered 2-3 times per year

In the over $10K product price range, lab suppliers also did well:

  • One company reported 5 solid leads for a $150K purchase
  • One reported 15 great leads for equipment ranging $145K - $280K in price
  • Another reported 11 solid leads for a $15K product


How many leads can you expect to speak with in Texas? This year, the BioResearch Product Faire™ Event at The Texas Medical Center brought in 452 attendees. Of these attendees, 148 were qualified leads such as purchasing agents, professors, post docs and lab managers. 50 different research buildings and 79 on-campus departments were also represented at this event.


Get Texas Medical Center Funding Stats


If you would like to meet face-to-face with researchers and other life science professionals at the next BioResearch Product Faire™ Event at The Texas Medical Center, Biotechnology Calendar, Inc. invites to you to exhibit on January 29th, 2015. For more information on life science marketing events in other regions of the United States, click on the button below.


2016 Show Schedule


*To protect confidentiality of our customer survey results, we list responses by price product category only.

Tags: Texas Medical Center, Texas, 2015, tmc, BioResearch Product Faire Event, Houston

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