Life Science Company and Industry News Briefs

10 Tips for Sales at the Colorado BioResearch Product Faire™ Events

Posted by Anita Zhang on Tue, Jun 10, 2014

If you are a lab supply company interested in selling laboratory supplies in Colorado, Biotechnology Calendar, Inc. invites you to the Colorado BioResearch Product Faire™ Events upcoming in June at five different Colorado institutions:

Colorado State University, Foothills Research campus on June 16, 2014

Colorado State University, Fort Collins campus on June 17, 2014

University of Colorado, Boulder on June 18, 2014

University of Colorado, Anschutz Medical campus on June 19, 2014

National Jewish Health Center on June 20, 2014

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Biotechnology Calendar, Inc. has been producing on-campus vendor showcases for more than twenty years. We understand that it is a big challenge for exhibitors to sell their products at the BioResearch Product Faire™ Events. After talking to hundreds of exhibitors at the BioResearch Product Faire™ Events, we have summarized 10 tips to help exhibitors get the best value on life science marketing opportunities.

  • Present a great smile

A simple smile is an attractor. Smiling immediately warms up the environment, and since smiling creates an involuntary reflex, it makes sales prospects and customers smile too.

  • Have an “I can do it ” attitude

A salesperson does not recognize the words “cannot” or “impossible.” Whenever he is challenged, he always figures out a way to get the job done, especially if it involves one of his customers.

  • Being good listeners

A great salesperson always pays close attention to his sales prospects or customers. Their eyes are like laser beams and are not easily distracted when talking with their customers.

  • Ask good questions

It is best to ask open-ended questions to get prospects and customers talking.

  • Focus on solving problems, not just making a sale

The key to making more sales is solving more problems for the prospects and customers. It is the best way to earn the customer’s trust and establish a long-term friendship with them.

  • Never talk too much

Talking too much often puts the brakes on building rapport and credibility. The best substitute for talking too much is asking questions and listening.

  • Slow to commit and quick to deliver

Over-promising will exceed customers’ expectations and overwhelm sales prospects and customers.

  • Always arrive early for all events

A success in selling at BioResearch Product Faire™ Events means arriving early, setting up the table properly, and being prepared for the arrival of the crowds.

  • Being goal-oriented

Write down objectives and contact information for each sales conversation at the BioResearch Product Faire™ Event. Call those contacts back later to make successful sales.

  • Always being enthusiastic

A good sales person at the BioResearch Product Faire™ Event is always passionate about his products and services. Positive energy can be felt whenever customers walk into the exhibition hall. It is very important to making successful sales for exhibitors.


The above sales tips are general but very useful to help exhibitors perform best at the BioResearch Product Faire™ Events. Biotechnology Calendar, Inc. also provides delicious catered lunches and prizes including iPad's, Kindle Fire's, IPad mini's, Ninja t-shirts, lab coats, event bags, and various other gifts to help exhibitors draw academic researchers to these events.

If you are a laboratory supply company interested in participate in one of these five events, please click buttons below:



Researchers Attend  CSU Foothills Event



Click Here to Get more  Colorado State University  Fort Collins Info



Visit Here for Info About  University of Colorado Boulder



Visit Here for More Info About  Anschutz Medical Campus



Visit Here to Get More Info About  National Jewish Health


There are more events available at different institutions across the nation. Please read the National Show Schedule for 2014

Tags: 2014, University of Colorado, Foothills Research, Campus, Colorado State University, National Jewish Health, Anschutz Medical Campus, UCO, CSUFC, NJH, Fitz, CoSTU

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