On-campus life science vendor shows are an excellent way for researchers to discover, examine, and discuss the laboratory products they need with informed sales reps from the companies that sell those products. At Biotechnology Calendar, Inc., we work hard to make sure that the scientists who come to our vendor shows get the most out of their experience there. Our science-educated event managers understand the challenges faced by researchers in the lab --and how valuable their time is-- so we bring suppliers and their wares directly onto university campuses to demonstrate the latest and best equipment.
Participating in a science vendor show can be a rewarding experience for laboratory suppliers looking to connect with research audiences. It gives you the chance to network with top-level decision makers, and it puts you in front of prospects who could wind up doing business with your company for many years in the future. Having said that, how do you make the most of your investment of time and money? How do you maximize this sales opportunity? How do you assure attendees make that important connection with you and not your competitor across the way?