Science Market Update

Science Marketing Central at U of Michigan Entrepreneur Program

Posted by BCI Staff on Tue, Apr 12, 2011

The University of Michigan at Ann Arbor is a major research institution, ranked among the top five nationally in spending, according to NSF statistics.  Yet in today's economy, having funding and prestige is not enough: the future lies in getting research out into the world, and increasingly the way to do this is through strong entrepreneurship.  To build those science marketing skills, UM has developed a Master's degree program in Entrepreneurial Education that combines coursework from the business and engineering schools to teach creative young business-scientists how to "give their inventions legs."

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Tags: University of Michigan, Michigan, Ann Arbor, industry news, Midwest Region

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