Emory University has created an intriguing new online news center that collects diverse, captivating multimedia content on a single web-based platform. The Emory News Center launched on January 26th and will be able to reach audiences through a variety of media channels. The approximately 4 million annual visitors to Emory’s website will be able to access exciting new online features and services now that the site has launched.
Among the many new resources offered by the Emory News Center are topic-based RSS feeds to other Emory University sites and mobile applications. These offer the advantage of custom content based on user preference.
Image courtesy of Emory University
“The News Center is an evolution of Emory’s web presence that keeps us up to date with technological and cultural changes, including the fundamental shift in the way people get news,” says Jan Gleason in an article on Emory University’s website. Gleason is the Executive Director of University Marketing and also heads the steering committee that established the Emory News Center.
“Our role is shifting from not only creating content but also to creating distribution methods to share and influence content that’s produced by others, and the News Center provides Emory an online platform to better meet consumer expectations,” says Gleason.
New features offered by the Emory News Center include a method of amassing top news and branded content; an improved campus news focus that will supersede the Emory Report website; a platform to showcase Emory University content such as blogs, social media, e-mails and ads; and the ability to tag and customize content for over 160 topic-based RSS feeds.
Image coutesy of Wikimedia Commons
Emory’s Office of Communications developed and implemented the News Center over the past 18 months. The project was led by a steering committee that included John Mills, Online Executive Producer; Jill Hennecy, Senior Online Producer; and Nancy Seideman, Associate Vice President, University Communications. The Office of Information Technology’s Web Design Group also played a key role in News Center’s development.
“The Emory News Center is a great representation of a collaborative, native Emory effort to create a communications channel for the 21st century,” says Rachelle Willoughby, senior manager of web development at Research Health Science IT.
Undoubtedly users will appreciate the exciting advancements available now at the Emory News Center. With all its added features, News Center is certain to change the way customers read the news.
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