Trade show marketing events provide great brand exposure in the academic marketplace, however, many times the sales reps present at the events only receive praise based on the amount of quality leads obtained at the events. At Biotechnology Calendar, Inc. events, sales representatives are recognized for their suburb salesmanship, attitude, and presence throughout each event.
Biotechnology Calendar, Inc. selects a sales representative who stood out and came to the event prepared to exhibit, engaged with attendees in a friendly and interested manner and showed remarkable salesmanship skills in working to meet researchers and market life science products. Whoever is chosen wins the coveted 5-Star Award.
To be considered for this award, a sales professional must represent the 5 points of the S.T.A.R.S.
Strong and professional presence throughout the event. Arrive on time, set-up before the event, and stay until the end.
Table display is appealing and informative, and provides researchers with an incentive to visit (i.e. swag items to give away or company brochures).
Accessible and engaged staff focused on talking with researchers instead of checking their phones and computers.
Researchers who visit the booth engage well with the sales rep, and the tables appears to be a popular place for researchers to visit.
Sales rep is professional and well represents both their company and the event.
Each 5-Star Winner receives a letter, a certificate, and a link to their company's website on our winners page. Five Star Winners can brag to their colleagues, supervisors, family and friends about their outstanding work at the life science marketing event at which they exhibited. Their award is proof of their exceptional salesmanship. At the end of the year, all 5-Star winners are entered into a drawing to win one overall, final award.
The following 5 exhibitors shone the brightest at early June, 2015 events:
University of California, Davis Medical Center - 16th Semiannual BioResearch Product Faire™ Event - June 2, 2015
Jeremy Murphy and Susanne Quan, Diversified Laboratory Repair
University of California, Berkeley - 18th Annual BioResearch Product Faire™ Event - June 3, 2015
Owen Wu, BaySpec
University of California, San Francisco - 24th Semiannual Biotechnology Vendor Showcase™ Event - June 4, 2015
Ernesto Fayard and Ricardo Antonio, Yamato Scientific America
Longwood Medical Center, Boston - 9th Annual BioResearch Product Faire™ Event - June 10, 2015
Danny Joe and Rachel Mittleman, Gilson, Inc.
University of Massachusetts, Amherst - 1st Annual BioResearch Product Faire™ Event - June 11, 2015
Katy McGirr, Amy Wagers, and John Zizza, Cytonome
To see all winners from 2015, visit the 5 Star Award Winners page here.
If you are an exceptional sales reps looking for recognition for your exceptional salesmanship at life science events, make sure to follow the 5 stars outlined above at your next event to increase your chances of winning. The more shows you attend, the more chances you have to win the coveted Biotechnology Calendar, Inc. 5-Star Award.
To find product faire events in your marketplace, visit the complete 2015 trade show calendar below: