Life Science Company and Industry News Briefs

Building Your Science Brand Strength, Many Laboratory Researchers At A Time

Posted by BCI Staff on Fri, Nov 09, 2012

As a sales rep, do you ever feel self conscious going by the labs on a Wednesday around lunch time? You pop in with newest technology and suddenly the lab clears, researchers are escaping out back doors and into rarely used dark rooms. Or sometimes they can't move, because they are in the middle of an delicate experiment requiring all of their attention. If you are a seasoned rep you probably know that interruptions in the lab are rarely welcomed.

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Tags: Science Brand Strength, Sponsor, Bioresearch Laboratory Equipment Supplier, Biotechnology Calendar, 2012

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