Science Researcher Update: Spotlight on Meetings, Conferences, and Events

The role of the public relations practitioner / communications executive / marketing leader in the life sciences sector has evolved far beyond writing a press release or placing an effective story in a renowned publication. Today, PR / Communicators / Marketing executives at pharmaceutical, medical device and biotech companies, along with their partner agencies, play a key, strategic role in:

-Engaging patients through content marketing
-Empowering patients through disease education
-Accessing to medication and medical devices
-Influencing healthcare policy
-Disseminating sought-after content via traditional and social media channels
-Building corporate reputation
-Creating brand loyalty to help support marketing goals
-Forging strategic partnerships with influencers
-Leading communications through crisis – internally and externally
-Shaping internal culture through employee engagement
-Ensuring consistent and appropriate global messaging

Join senior colleagues from across the healthcare industry (pharma, medical device, biopharm, PR/communications/marketing agencies, content development and distribution vendors, etc.) at this high-level, interactive discussion forum to share ideas, trends, case studies and changes to the regulatory, economic and digital landscape, focusing on how they affect the evolving role of the communications professional.

Organization: ExL Pharma

(Courtesy of Hilton London Kensington, London, United Kingdom, via  laterooms.com)

4th European Healthcare PR & Communications Summit