Biotechnology Calendar Company Events and News

Science Marketing What and Why

Written by BCI Staff | Fri, Jul 27, 2012

For science supply and service companies trying to break in to the laboratory supply marketplace, it pays to put your name in front of your research target audience.

Ideally, this should happen as often and in as many ways as possible to best promote familiarity with your brand and to build trust with your audience. At Biotechnology Calendar Inc, we encourage companies that are making their way in to this challenging market to put a little extra effort in at the early stages of promoting a product. This way, researchers get comfortable with the company and the brand and are therefore more willing to try the new product than they would otherwise be. The downside, of course, is that the extra viisbiltiy takes time and effort to do professionally. 

At Biotechnology Calendar, we take time and effort off of your hands and do some of the advertising for you when you purchase one of our shows.

 

Even our Basic exhibitor registration package includes-

  • Your name on all printed and electronic show materials shared with researchers
  • Free science product seminar postings
  • Free announcement on company giveaways (over $100 in value)
  • Tabletop sign with your company's name
  • Listing in the event program on the Table Locator page
  • 4 free product listings in the product directory
  • An 8" by 44" sign at all Biotechnology Vendor showcase events shows
  • $100 advertising credit for an event program product advertisiment

We have also created a reasonably priced, top tier PREMIUM Life science supplier exhibit package, which includes all of the components of  the Basic package plus the the following added benefits in green:

  • Exhibit Furnishings & Prime Venue
  • Advanced Table Reservation
  • Wi-fi Access (where available)
  • Seminar Opportunities
  • General Show Promotion (email, direct mail, web listing, posters and personal invitations) giving your company 4500 print impressions.
  • Four Category Listings in the Event Program
  • Concierge Service for Unloading & Loading of Exhibit Materials
  • Parking Validation
  • Extensive Catering
  • Lead-tracking system
  • Electricity
  • Extended Mailing List inlcuding all of the contact infomration gathered at the event
  • Priority Exhibit Placement on Show floor, including your choice of: ends of aisles, near door, near extensive catering or near doorprizes
  • Priority Seminar Space time assignments
  • A/V Equipment for Seminar included in the price of the event
  • Company Name in Bold on all Publicity- with up to 3500 print impressions
  • Company URL Link on all Email and Web Publicity with thousands of electronic impressions
  • $400 full color or black and white Advertising Credit (towards ANY remaining 2012 show's Event Program)

 

Our BASIC Exhibit Package  includes all of the following: 

  • Exhibit Furnishings & Prime Venue
  • Advanced Table Reservation
  • Wi-fi Access (where available)
  • Seminar Opportunities
  • General Show Promotion (email, direct mail, web listing, posters and personal invitations) giving your company 4500 print impressions.
  • Four Category Listings in the Event Program
  • Concierge Service for Unloading & Loading of Exhibit Materials
  • Parking Validation
  • Extensive Catering
  • Lead-tracking system
  • Electricity

 

The price for the BASIC package normally starts at around $1200, but if you purchase far enough in advance you’ll likely get an Early Payment Discount price of up to $250. Note - you can add any of the PREMIUM services individually to the Basic Package for $95 - $195 each.

Here is our writable registration packet (including the complete show schedule and prices):

http://www.biotradeshow.com/pdf_files/2012Registration.pdf

 

If you're interested in purchasing a show, please click this button: