University Trade Show - Advantages

I.  University Trade Shows- Advantages for Research Scientists

The advantages for research scientists of having university based trade shows right on campus include:

  1. Close proximity to research lab - It's easy for researchers to attend the event even for a short time.
  2. University based trade shows easily accessible for every member of the lab, unlike nationally based professional association events which not everyone can afford to travel to, or even take the time away from their work to go to see. 
  3. These on campus events generally have no cost to attend, there is no out of pocket expense, which makes it easier to participate
  4. University trade events provide excellent networking opportunities for researchers, who generally spend most of their time in the lab and with small groups of other researchers either in the same building, or those working on similar projects. 
By attending these events researchers can meet professionals from:
  • Other academic departments
  • Nearby companies
  • Exhibiting companies
  • Off campus groups
  • Purchasing groups
  • Recruiting professionals
  • University store and core facilities
  5. University on-Campus events provide a terrific forum for Q&A about current products, protocols, and relevant         resources including:
  • Demonstrations
  • Quality control issues
  • Product quality and price comparisons
  • Research new solutions for new research challenges
  • Protocol updates

II. University trade shows -Advantages for Purchasing Agents

  • Experience product demonstration first hand
  • Price negotiations
  • Vendor relationship building
  • Easy to broadcast university policy and procedure updates

III. University trade shows - Advantages of having at university trade shows for Exhibitors

  • Access to interested research buyers
  • Educate researchers about the newest laboratory technologies
  • Make it easy to for researchers to do business with company
  • Get visibility on that campus
  • Reduce cost of sales
  • Nurture relationships with current and up and coming researchers
  • Network with other vendor companies

Other groups that benefit from having university trade shows at their campus

  • Local K-12 science teachers
  • University catering facilities
  • University conference centers
  • Local pharmaceutical and biotech companies