Science Market Update

Lab Equipment Suppliers Build Trust at Leading Research Universities

Posted by BCI Staff on Thu, Apr 26, 2012

Providing lab equipment for the research marketplace is a fine dance between having the right solution for the researchers needs, (fit); communicating the capabilities and limitations of the equipment (education); and establishing that the product will do what is promised and that the company building the product will stand behind its product (trust).

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Tags: laboratory product show, Laboratory Equipment Supplier, laboratory sales, Laboratory Imaging Equipment, scientific sales, Life Science Leads, Science sales, science brands, scientific equipment, Building Trust

Attend the UPitt BioResearch Product Faire Event to Celebrate 225 Years

Posted by Jennifer Linard on Mon, Mar 19, 2012

The 225th Anniversary of the University of Pittsburgh will be celebrated this year. One of their most notable accomplishments was contributing to the launch of the "Biotech Industry". Herbert Boyer, a Pitt PhD graduate helped discover how to cut and transfer individual genes within the DNA molecule and transfer them  from one organism to another.  Boyer eventually founded Genetech, widely considered one of the first successful biotech companies.

With many accomplishments, in 2000, Herbert Boyer and his wife established the Herbert W. and Grace Boyer Chair in molecular biology in the University of Pittsburgh’s Department of Biological Sciences. Today the Herbert W. and Grace Boyer Chair in Molecular Biology is used to support an outstanding faculty member in the field of post-genomic molecular biology.

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Tags: University of Pittsburgh, Northeast, Life Science Funding, UPITT, 2012, BioResearch Product Faire Event, Research Funding, Life Science Marketing, Biotechnology, laboratory product show, current science events, PA, bioscience event, Pittsburgh, Laboratory Equipment Supplier, BRPF, scientific sales, Science sales, scientific supplies, scientific equipment

Current Life Science Events Draw Crowds with the Right Title

Posted by BCI Staff on Thu, Dec 08, 2011

Current science events including life science product and technique seminars are one of the best scientific sales and marketing tools used by companies to gain exposure, establish credibility and build name recognition in research communities.

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Tags: vendor, biotech industry, Life Science Research Market, scientific sales, life science products, Science Suppliers, Science sales, science seminars

Science Sales Professionals Positively Impact World at Large

Posted by BCI Staff on Mon, Oct 17, 2011

Is Reaching out to researchers to educate them about your new products not as rewarding as it once was?  

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Tags: Life Science Marketing, Life Science Research Market, scientific sales, Science sales

Laboratory Sales Leads in Abundance at Life Science Trade Shows

Posted by Helen Zimmermann on Tue, Feb 15, 2011

Finding quality sales leads a hair raising experience? Life science trade shows may be the answer!

In today's market, maximizing your scientific sales and marketing efforts is crucial to securing quality leads and generating sales.  In addition to national trade shows, lab visits, email, etc., on-campus life science trade shows offer an opportunity to meet with researchers who are at the forefront of today's life science breakthroughs.
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Tags: Trade show, marketing, scientific sales, Science sales, science vendor show, scientific sales and marketing

Happy Science Sales, Happy Life Too!

Posted by BCI Staff on Tue, Feb 08, 2011

Another day in the trenches got you down?

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Tags: Life Science Marketing, Happy scientist, scientific sales, Science sales

How to do sales well at scientific trade shows

Posted by BCI Staff on Mon, Jan 31, 2011

Any science supply company can purchase a booth or tabletop display at a national or boutique science related trade show, send a sales rep and some literature, and if the  product is good  they will likely get leads. The best leads --the most eager, most relevant and most urgent leads-- usually convert to sales.  The best sales reps get more leads, follow up on them faster, and communicate the company's value proposition better, converting more of them to sales than their less competent counterparts.

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Tags: marketing, scientific sales, Science sales

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