Participating in a science vendor show can be a rewarding experience for laboratory suppliers looking to connect with research audiences. It gives you the chance to network with top-level decision makers, and it puts you in front of prospects who could wind up doing business with your company for many years in the future. Having said that, how do you make the most of your investment of time and money? How do you maximize this sales opportunity? How do you assure attendees make that important connection with you and not your competitor across the way?