Science Market Update

Lab Equipment Suppliers Build Trust at Leading Research Universities

Posted by BCI Staff on Thu, Apr 26, 2012

Providing lab equipment for the research marketplace is a fine dance between having the right solution for the researchers needs, (fit); communicating the capabilities and limitations of the equipment (education); and establishing that the product will do what is promised and that the company building the product will stand behind its product (trust).

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Tags: laboratory product show, Laboratory Equipment Supplier, laboratory sales, Laboratory Imaging Equipment, scientific sales, Life Science Leads, Science sales, science brands, scientific equipment, Building Trust

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