Selling lab products with science, smiles and great graphics
Are you looking for a little more attention for your lab products? Strong visual aids and great graphics can dramatically impact the outcome while exhibiting at an event. The image below is from one of our Biotechnology Vendor Showcase™ events, presents a great example of how using strong visuals can draw researchers to an exhibit space. Notice the eyes on the poster are positioned at approximate eye level to the viewer. In addition to this, the company builds on the trust theme with the over-head title. Knowing your audience always helps. Take a moment to think about who might stop to look twice at a young child's face... What would make your target audience stop in their tracks?
The graphic used by the exhibitor in the image below works as a "silent salesperson". The visual on the poster was displayed at the BioResearch Product Faire™ event at the University of Illinois in Chicago and clearly compliments the products displayed on the table.
In the competitive and prolific world of lab product sales, companies are often finding new and innovative solutions to meet the needs of researchers, so it is crucial to stay ahead and stand out among other lab product and service suppliers and make a lasting impression on the researchers interested in finding the latest new tools.
When it's busy, as was the case at the 29th Semi-Annual Biotechnology Vendor Showcase™ event at UCLA this spring, there can be multiple competing influences; other exhibits, multiple reps, friends, and food, giveaways. This is why it's crucial to stand out among the other exhibitors.
(Researchers exploring competing new products at the Biotechnology Vendor Showcase™ event at UCLA.)
If your brand is familiar, you have an advantage. Researchers recognize your company name and know your products, so they will stop to continue older conversations, ask specific questions or to see what's new.
If you are a new company, strong visual aids and brand recognition are a crucial part of building your brand a research community (like UCLA here). To make a lasting impact on the researchers in attendance, regular advertising, sponsorship and frequent face-to-face appearances builds a new companies brand. In turn, the increased trust that goes along with improved brand recognition typically results in increased sales and facilitates the speed at which new companies can break into sometimes over saturated life science markets.
Selling lab products successfully requires an individual that possesses not only a strong technical understanding of products and services, but also someone who interacts well with others in a friendly and approachable manner. With that said, we here at Biotechnology Calendar, Inc. have been producing on-campus trade shows for close to 20-years now and we understand that visual aids and great graphics can dramatically impact the outcome of exhibiting at an event.
This article was brought to you by Biotechnology Calendar, Inc. which is a full service event marketing and planning company producing on-campus, life science research trade shows nationwide for the past 19 years. We plan and promote each event to bring the best products and services to the finest research campuses across the country. If you are a university researcher or a laboratory product or supply vendor consider attending any of our on-campus trade shows.
Click here for show information, and see our complete 2012 Show Schedule.