Life Science Company and Industry News Briefs

UCSB Vendor Show Proves Frontline Events Do Provide Excellent ROI

Posted by Dylan Fitzwater on Mon, Jul 23, 2012

Biotechnology Calendar, Inc.'s Bioresearch Product Faire™ Frontline events are our way of connecting laboratory suppliers with academic researchers in a streamlined and affordable way.

Frontline events are streamlined using the most essential outreach and event production services to produce a high quality vendor show at a lower price that our standard Bioresearch Product Faire™ events (for more information on the characteristics and benefits of Frontline events read our blog here).

Vendor Show

Although these events are smaller than our Bioresearch Product Faire™ events, they still provide excellent R.O.I. for exhibitors. The value of Frontline events was exemplified at the recent UC Santa Barbara vendor show. If you take a look at these statistics you will see why:

  • 86 researchers attended this event about, the average number if attendees for a Frontline event, and of these 24 were professors, post docs, purchasing agents, and lab managers and the remaining balance were research associates and postgraduate students. This is a large porportion of potential quality leads in the overall researcher attendance.
  • Additionally, the quality of the attendee traffic to exhibitor booths was extrordinary. Exhibitors reported an average of about 20 attendees visited their booth and 1 in 6 of these attendees were high quality leads.

These statistics show the real value of our Frontline vendor shows. They provide direct access to lab mangers and purchasing agents in a smaller more intimant environment to easily connect companies with high quality leads. To exhibit or attend UCSB click the relevant button below or you can view our entire 2012 show schedule.

Purchase space at top funded research events Click me

For more information on the overall research marketplace and funding statistics at UCSB click the button below:

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Tags: vendor shows, University of California Santa Barbara, Frontline, vendor show, UCSB

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