At the end of every show, Biotechnology Calendar, Inc. selects a winner of our Five Star Program who we believe shows outstanding salesmanship skills in working to sell lab equipment and life science products. Five Star Winners make communicating with attendees a priority, conduct demonstrations, create attractive displays and act professionally throughout the show. In general, Five Star Winners bring large crowds to their booth and are excellent at bring across their product’s message, all while staying until the very end of the show.
Some of the criteria we keep in mind when selecting Five Star Winners include:
- Sales professionalism
- Start-to-finish interactive presence
- Popularity with researcher attendees
- Friendly approach and eye contact
- Effective, attractive table displays
- Accessible, engaging booth staff
Great sales reps keep themselves informed about their industry and competition. They have a good grasp on how their products and services compare to others. (To keep up to date with research and industry news, see our Science Market Update). The best sales reps build knowledge about who their customers are and what their product needs are by asking questions. These reps know not only what their clients need now, but what their clients’ future product needs will be. After a sale, a sales rep who wants to keep a customer base will follow up with customers. These reps know that the first sale is only the beginning of longer communication.
When selecting Five Star Winners at our life science marketing events, Biotechnology Calendar, Inc. looks for people who have a friendly and approachable demeanor. We also value sales reps who are outgoing and take an educational approach to sales, especially those reps who take into account attendees’ research goals and show them how a product can improve their work. Customers who feel as though they learned about life science products will be more likely to purchase them than customers who feel like they sat through a sales pitch. Customers value this approach much more, and they will trust a salesperson who educates them to deliver quality care after they’ve purchased a product.
Five Star Winners at Biotechnology Calendar, Inc. shows can tell their colleagues, supervisors, family and friends about their superb sales work at the life science marketing events at which they exhibited. Each Five Star Winner receives a framed certificate, a post on our website with their company’s logo and a link to their company’s website, an e-mail sent out to all of our vendors announcing their award, and a blog article highlighting their outstanding performance working to sell lab equipment and market their life science products. Exhibitors who win Five Star Awards at more than one of our life science marketing events have a better chance of being selected as the overall Five Star Winner at the end of the year. The overall winner will receive a bigger prize, which we will announce here on our website and blog.
Biotechnology Calendar, Inc. is very excited to announce the Five Star Winners of our Northwest region life science marketing events so far this year. Click here to see a full list of our 2013 Northwest region life science marketing events. Congratulations to the winners for your fantastic salesmanship and taking advantage of these event opportunities to sell lab equipment and market your life science products!
- Yvette Luyten of New England BioLabs at the BioResearch Product Faire™ Event at the University of Oregon, Eugene on 9/10/13
- Jamie Achis of MO BIO Laboratories, Inc. at the BioResearch Product Faire™ Event at Oregon State University, Corvallis on 9/11/13
- Kurt Haag of Meso Scale Discovery at the BioResearch Product Faire™ Event at Oregon Health & Science University on 9/12/13
Congratulations, and we hope to see you again soon!