Biotechnology Calendar, Inc. selects a winner of our Five Star Program at the end of every life science show who demonstrated outstanding communication and marketing skills in working to sell lab equipment and life science products. Our Five Star Winners communicate well with attendees, demonstrate their products, compose themselves professionally and create eye-catching displays. Generally, our Five Star Winners attract a large number of attendees to their table, work until the very end of the show and do an excellent job communicating their product’s message.
With our Five Star Program, we seek to recognize sales representatives who take an educational approach at our life science marketing events rather than focus purely on selling. Customers who feel as though they’ve learned about a product rather than listened to a pitch are more likely to buy a product and generally trust those salespeople to deliver better after-sales service. Researchers value salespeople who talk to them about how a product or service will relate to their research specifically and are especially impressed if exhibitors can explain how certain life science products can act as the missing puzzle piece in their research.
Five Star Winners are always friendly and approachable, making the extra effort to connect with attendees at every one of the life science marketing events at which they exhibit. The best sales reps ask customers a lot of questions to get to know who they are and what their product and service needs are. These reps know about not just their clients’ needs, but their clients’ future needs and what the industry is like as a whole. (To keep up-to-date on research and industry news, see our Science Market Update). Five Star Winners keep themselves about market trends and who their competition is so that they can make themselves stand out as industry competitors. Five Star Winners follow up with customers because they know that our life science marketing events are just the beginning of a company-client relationship.
Our criteria for selecting 5-Star Winners include:
- Sales professionalism
- Start-to-finish interactive presence
- Popularity with researcher attendees
- Friendly approach and eye contact
- Effective, attractive table displays
- Accessible, engaging booth staff
Five Star Winners receive a framed certificate, an e-mail announcing their award to all of our vendors, a posting on our website with a link to their company’s website, and a blog article spotlighting their exceptional performance marketing their life science products and working to sell lab equipment. They can tell their supervisors, colleagues and friends about their excellent work at our life science marketing events and let them know that their award is a testament to their outstanding salesmanship. Exhibitors who win Five Star Program Awards at more than one of our life science marketing events have a better chance of being selected as the overall Five Star Winners at the end of the year. The overall winner will receive a bigger prize, which we will announce on our website and blog.
Biotechnology Calendar, Inc. is happy to announce the Five Star Winners of our southern region life science marketing events so far this year. Click here to see a full list of our 2013 southern region life science marketing events. Congratulations to the winners for your superb marketing and engaging salesmanship working to sell lab equipment and market life science products!
2013 Southern Region 5-Star Winners
- Ken Russell of Advanced Instruments, Inc. at the BioResearch Product Faire™ Event at the University of Georgia, Athens on 4/17/13
- Tom Peters of Spectral Instruments, Inc. at the BioResearch Product Faire™ Event at Emory University, Atlanta on 4/18/13
- Sara Liliensiek of ibidi, Inc. at the Front Line™ Event at the University of North Carolina, Chapel Hill on 5/8/13
- Marsha Davenport of Chemical Abstracts Services at the BioResearch Product Faire™ Event at Duke University on 5/9/13
Congratulations, and we hope to see you again soon!