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In Life Science Research and Scientific Sales, "Narrative Matters"

  
  
  
  
May Berenbaum


Human beings like stories. We think narratively. If there isn't a beginning, middle, and end, we try and create them from the information we have at hand, because things happen in time and, we like to think, with purpose and significance. Life science research takes as its subject living things, and all living things have a life cycle, at the end of which they die, just like in a story. There is no stasis, and nothing in real life happens in a clean room: living things interact with other living things and physical processes in what we sometimes call ecosystems, which are messy, elegant places of contingency and interdependence.

Why is this important to what you do in a day, or to the life scientist's work in his or her lab? It's a reminder, that however specialized someone's research is, or however much you manage to condense your product's virtues into a series of bulleted words or half-phrases, there is always a bigger narrative in the background, and it pays not to lose sight of it. Because narrative is not just a way of organizing things in time, it's about communicating, and that's what people do with each other. Even scientists. And if you're in sales, especially, you want to make that connection with a customer that turns into a relationship, so any opportunity to humanize (let's say narrativize) your interaction with that scientist is valuable.


2 Boulder Biology Research Scientists Win NSF Early Career Award Funding

  
  
  
  
boulder research funding

The National Science Foundation's Faculty Early Career Development (CAREER) Program has just announced the 2012 winners of its prestigious awards in support of junior faculty who are exceptional both as teachers and researchers.  The University of Colorado Boulder boasts two winners this year from the Ecology and Evolutionary Biology deparment (EBIO).  Together their awards bring over $1.5M in new funding to their research on amphibian and avian biology. The laboratory aspects of Drs. Safran and Johnson's research involve genetics, stable-isotope analysis, and the study of microscopic disease-causing parasites. 

Growing Bioresearch Area Explored in UCSB & UIUC Studies: Bioremediation

  
  
  
  
bioremediation bioresearch

Waste is an inevitable bi-product of human life, industry, and agriculture.  One of the scientific challenges we face as a society is managing that waste and minimizing its deleterious effects on the environment that we depend upon for current and future sustenance.  This ecosystem management increasingly involves the utilization of life science processes whereby good bacteria eat the unwanted effluent and render it neutral or even beneficial through an organically bioactive treatment system.  This process is called bioremediation, in contrast to chemical sterilization systems (e.g. chlorination) that can cause problems downstream. 

OSU Research Improves Global Amphibian Survival Possibilities

  
  
  
  
life science research success

Despite 400 million years of evolutionary success, amphibians are dying out, thanks to habitat loss, increased levels of UV radiation, invasive species, climate change, emerging infectious diseases, and agricultural contaminants. These factors all make the frog's life and that of his fellow cold-blooded tetrapods harder and harder. Realistically, it's nearly impossible to address most of the factors contributing to his endangerment in the time frame needed to stave off extinction. 

Microbiology Research into Healthy Buildings at University of Oregon

  
  
  
  
UO science research vendor show

If you're in a modern building with an HVAC system, you probably think of it as a controlled environment: air, relatively clean, either warm or cold depending on the setting, is pumped in for your respiratory benefit.  Yet hospitals and schools are some of the worst places to go if you don't want to get sick, even if you never touch a single surface.  That's because the air is full of trillions of microbes, and buildings (any buildings) host their own complex ecosystems which we're just now starting to study.  Researchers in this relatively new field include biologists as well as architects who are working together to understand the "built environment microbiome."  The University of Oregon's BIOBE Center (Biology and the Built Environment) is a hub for this research into what makes a building good for human health, or not. 

Life Science Research Meets Green Chemistry at University of Michigan

  
  
  
  
michigan life science research

Do you think of chemical engineers as life scientists?  How about petroleum engineers?  Surely there's nothing biological going on in a tank of gasoline?  Not now perhaps, but millions of years ago that black ooze we call crude oil was alive, in the form of plant and animal matter.  Hurrying the chemical breakdown of living matter into something we can burn in our cars is the challenge for some of today's brightest chemical engineers who work on turning algae into fuel in an efficient, sustainable green chemistry process.

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